Concept: Create a video that showcased the song “Down the Road” by Mark Allen.
Strategy: A preview video to gain attention for his new album “Whiskey Sweet” drive customers to his website, iTunes, Facebook and Twitter
Design: Wrote, shot, produced and video taped an in depth interview with Mark about who he is as a musician, how he got to where he is and more. These clips could be used multiple times within his marketing.
Results: A branded video design and preview video to be used for contest entries, and for potential customers to preview his Americana style music.