Concept: A postcard with an edgy style that would entice mortgage lenders to see what was inside
Strategy: Push the envelope
Design: An “office romance” theme. The whole design was kept simple with large pictures to help tell the story, but give the postcard an interesting look and feel
Results: The response rate, sales of the Push MX software and mortgage lenders knowledge of the product all increased while staying within the clients budget.
Concept: A tradeshow banner consistent with the Push MX look and feel
Strategy: Appeal to mortgage brokers, and savvy corporate people who ultimately buy the Push MX programs to enhance their services
Design: Use the Push MX logo and a testimonial from one of their customers to keep it simple
Results: The image was exciting and the style was fun and interesting
Concept: Create an eye appealing brochure for DeltaMatics corporation
Strategy: Appeal to technology savvy corporate teams
Design: An office worker banging their head against the wall because they had lost control of their documents
Results: A brochure that communicated to their target audience with a touch of humor
Concept: Create a mailer with a CD holder that would POP!
Strategy: Big, bold and state your position for all to see
Design: Stay within an established look and feel but make it memorable
Results: A strong piece that brought a specific message to a very targeted audience
Concept: Take multiple informational sheets and brand them with a look and feel into one cohesive set of marketing materials.
Strategy: Take the text heavy materials that were currently in use and create a style that uses photos to tell a story rather than text. Give potential clients and distributors the information they need to create a successful awards program without confusing them about the process.
Design: Use a “newspaper” style layout where you can change the layout of each page but still give an informational feel to the piece.
Each business category gets it’s own targeted piece to be given as stand alone information or given together as a total package solution.
Use subtle hints through the pictures of potential client types and selling points.
Results: Uses a lot of pictures to give the feeling of high end awards and promotional pieces, yet makes it easy for the “average Joe” to look at each business category and get the information they need