Concept: Create a modern website solution that would give a viable online presence to drive customers, business, and potential business.
Strategy: Fully customized style that is professional, recognizable, branded and fit their business needs.
Design: A website design that is designed to be something the sales team would be proud to show to potential/current customers, create potential leads from online searches and SEO.
Bottom line was to drive new sales from all areas of customers.
Results: A branded website design that can be used by distributors, customers and potential leads as a tool to drive sales.
Concept: Create a “guide” to local businesses for tourists
Strategy: Simplify everything down and make it really easy for people to find the specific information they were looking for
Design: Have little maps on pages that needed to highlight the historic downtown, lakes and main city streets. Also we thought of highlighting the businesses that would be the biggest draw for tourists. We did this by creating special areas that highlighted business types such as restaurants, hotels and Faribault originals
Results: A very simple guide for tourists to follow, and see the highlights of a place with small town pride and big city opportunities
Concept: Create a mailer with a CD holder that would POP!
Strategy: Big, bold and state your position for all to see
Design: Stay within an established look and feel but make it memorable
Results: A strong piece that brought a specific message to a very targeted audience
Concept: Revise the design of their marketing brochure.
Strategy: Incorporate many of the needs stressed by a marketing committee. Redesign the look and feel to stress the desired points.
Design: The new look and feel is very professional and easy to read stressing the points of leadership goals, employer benefits and personal benefits from the leadership program.
Results: The result was a brochure that was well received by the community and the marketing committee.