Restaurant Branding


Concept: Create the look and feel for a casual upscale restaurant

Strategy: Elegant, not over stuffy, but still fun for a very diverse crowd that knows what they want, and they can afford to get it

Design: An entree menu and lunch “brochures” that create a fun inviting feeling, but still have the flourishes and sophistication of an upscale restaurant

Results: many compliments on the new design of their menu, praise for the interesting history included with the menu and higher revenues since the inception of their look and feel