Concept: Brand Mark Allen with a down to earth look and feel that reflects his Americana music.
Strategy: Create a strong logo that reflects who Mark is, and will drive his marketing efforts into the future.
Design: A Powerful logo that is simple but really makes a statement, like his music. Branded marketing pieces with the logo, pictures and look that are the cornerstone of his marketing efforts
Results: From Facebook likes to tweets and Youtube videos the Mark Allen look and feel has hit home with his customers and drove traffic to his marketing channels and CD.