J&J Powersports came to Mind Expressions to build a poster that would draw a large audience to an annual fundraiser motorcycle ride in Faribault. The style of the poster was to appeal to the "harley" style person, young and old alike. The poster was designed with rough edges to appeal to the motorcycle crowd, but incorporated large visual pictures and the "poker run" logo. Important elements were placed very large on the design as it needed to be readable from a distance and to people passing by. The design met the clients goal by drawing a large crowd of motocycle enthusiasts to the event, raising money for the event, and staying within budget for the company.