Just the Nurse came to Mind Expressions for a logo and branding that showed exactly what she did, personal in home nursing. Mind Expressions learned that in their business they traveled directly to clients homes to provide health care services, and her target market was the children of these elderly patients who need to find in home nurse care for them. We created a style that is a throw back ot the '50s when things were simpler, and the milk man came directly to your house. Just the Nurse wanted to show the same level of service and care. Mind Expressions created a logo that gave those feelings of personal service and created an image that is sticky in the minds of her clients. The results... Just the nurse has been well recieved as a professional in her field and has been contacted by numerous clients since implementing the look and feel.