Becky Lourey

Becky Lourey

In partnership with SGI, Mind Expressions was commissioned to create a brochure for Becky Lourey when she was running for governor of Minnesota. There was an established look and feel that we needed to work within so all her promotional items would give the same feeling to her supporters. From client meetings we knew that Becky had a few key issues she wanted to express to the public. We designed a piece that was big, bold and stated her position for all to see. This design also had a CD that was sent with the publicity piece to allow people to take 5 minutes to listen to her position. Mind Expressions created the piece using the colors that were already in use during her run for office and incorporated them into a successful style to bring the Becky Lourey message to her target audience.