Hoffman Law was a start up law firm in Faribault when he came to Mind Expressions to create their corporate brand identity. The brand was to appeal to a broad audience, but was to reflect the strength and youth that he brought to the law field. The brand was to be visually bold and reconizeable so the symbol was placed above a strong typographical business name to create an image that would stay with people. Over time the brand has become very recognized with people in town because of the style, colors, and design of his logo, business cards, letterhead and envelopes.