New Insights, a start up sales consulting company in Faribault came to Mind Expressions to create a bold, simple, modern style to their business. The brand was to appeal to sales and marketing heads within corprate america. The logo was to also be recognizeable so the companies client would not forget who they were. We created a bold, distinct logo using corporate america blue, but offsetting that with a green and orange to make the logo stand out. We also incorporated the "aha" idea that clients get while being trained by New Insights. The logo has done very well with generating new clients and branding the company because of the style, colors, and design of the logo that is also incorporated into brochures, business cards, letterhead, and other marketing materials.