When the Faribault Area Chamber of Commerce and Tourism asked Mind Expressions to create a new look and feel for their Bass Challenge it was a challenge we were willing to take. When we started on the logo it was clear from the client interview that they wanted something that would catch peoples eye, be worn by the toughguy bassfishermen, but also could be worn by the general public and be used on posters and advertisements. The design goals for the logo were to create a recognizeable look and feel, add a sense of the "big leagues" to the tournament, and to attract people to the event.