When Harry Browns auto dealers asked Miind Expressions to create a bold and striking mailer that worked to drive people in their doors, it was right up our alley. We began to design a large format printed piece that would be mailed directly to a target group of people who may need a new car. The style, bold colors, and strong type design worked well with this piece. The car pictures were limited to one for each car type which left room on the piece so the audience was not overwhelmed with thousands of pictures. There was also a map included in the design that allowed customers to be lead directly to the lot.