Southern Heights Dental in Faribault came to Mind Expressions to create a new corporate style that would be implemented throughout their business marketing materials. The brand was to appeal to families, and give a "warm and fuzzy" feeling. The style would have to be recognizeable but be flexible to implement in other marketing materials. We created a bold, easy to understand style that could be used on any application. By using a large picture that draws a persons attention we could give them a feeling about the company and what it stood for. The style has done very well by attracting new clients and branding the corporate look. The style, colors and overall design was successful because it solved the clients problems and stayed within budget.