Concept: Create a video that showcased Mark Allen and his amazing music talents so he could enter contests and promote himself.
Strategy: A preview video of the song Down the Road that featured Mark, but also had a music video feel to keep the audience engaged.
Design: Wrote, shot, produced and video taped an in depth interview with Mark about who he is as a musician, how he got to where he is and more. These clips could be used multiple times within his marketing.
Results: A branded video design and preview video to be used for contest entries, and for potential customers to preview his Americana style music.
View more of Mark Allen and his new CD below