Concept: Take multiple informational sheets and brand them with a look and feel into one cohesive set of marketing materials.
Strategy: Take the text heavy materials that were currently in use and create a style that uses photos to tell a story rather than text. Give potential clients and distributors the information they need to create a successful awards program without confusing them about the process.
Design: Use a “newspaper” style layout where you can change the layout of each page but still give an informational feel to the piece.
Each business category gets it’s own targeted piece to be given as stand alone information or given together as a total package solution.
Use subtle hints through the pictures of potential client types and selling points.
Results: Uses a lot of pictures to give the feeling of high end awards and promotional pieces, yet makes it easy for the “average Joe” to look at each business category and get the information they need