Concept: Create a video that showcased the song “Down the Road” by Mark Allen.
Strategy: A preview video to gain attention for his new album “Whiskey Sweet” drive customers to his website, iTunes, Facebook and Twitter
Design: Wrote, shot, produced and video taped an in depth interview with Mark about who he is as a musician, how he got to where he is and more. These clips could be used multiple times within his marketing.
Results: A branded video design and preview video to be used for contest entries, and for potential customers to preview his Americana style music.
View more of Mark Allen and his new CD below