Category Archives: Print Design

Corporate Romance Postcard

Concept: A postcard with an edgy style that would entice mortgage lenders to see what was inside

Strategy: Push the envelope

Design: An “office romance” theme. The whole design was kept simple with large pictures to help tell the story, but give the postcard an interesting look and feel

Results: The response rate, sales of the Push MX software and mortgage lenders knowledge of the product all increased while staying within the clients budget.

Motorcycle Poster

Concept: Build a poster that would draw a large audience to an annual fundraiser

Strategy: Appeal to the “harley” style person, young and old alike

Design: Large visual pictures and a distressed feel

Results: The design met the clients goal by drawing a large crowd of motocycle enthusiasts to the event, raising money for the event, and staying within budget for the company