Category Archives: Print Design

Award Booklet Designs

Concept: Create attractive award booklets that are consistent with individual companies look and feel

Strategy: Brand the corporate award offerings as an opportunity to  extend each companies marketing efforts with a targeted design

Design: Use images, colors and design elements from the companies current marketing to create a booklet that is individually tailored

Results: Fun and interesting designs that are another piece of each corporate marketing effort. This gives the sales team an easy avenue to approach corporate clients with a well designed and branded package that already fits into their brand

Restaurant Branding

Concept: Create the look and feel for a casual upscale restaurant

Strategy: Elegant, not over stuffy, but still fun for a very diverse crowd that knows what they want, and they can afford to get it

Design: An entree menu and lunch “brochures” that create a fun inviting feeling, but still have the flourishes and sophistication of an upscale restaurant

Results: many compliments on the new design of their menu, praise for the interesting history included with the menu and higher revenues since the inception of their look and feel

Tourism Guide

Concept: Create a “guide” to local businesses for tourists

Strategy: Simplify everything down and make it really easy for people to find the specific information they were looking for

Design: Have little maps on pages that needed to highlight the historic downtown, lakes and main city streets. Also we thought of highlighting the businesses that would be the biggest draw for tourists. We did this by creating special areas that highlighted business types such as restaurants, hotels and Faribault originals

Results: A very simple guide for tourists to follow, and see the highlights of a place with small town pride and big city opportunities