Category Archives: Other Designs

Restaurant Branding

Concept: Create the look and feel for a casual upscale restaurant

Strategy: Elegant, not over stuffy, but still fun for a very diverse crowd that knows what they want, and they can afford to get it

Design: An entree menu and lunch “brochures” that create a fun inviting feeling, but still have the flourishes and sophistication of an upscale restaurant

Results: many compliments on the new design of their menu, praise for the interesting history included with the menu and higher revenues since the inception of their look and feel

Tradeshow Banners

Concept: Brand a 3 city tourism campaign with one look and feel

Strategy: Create brochures, magazine ads, and other pieces with a great look and feel then incorporate that into tradeshow banners

Design: Create 3 different banners that would work together and look great, but also would work individually and still look wonderful

Results: 3 clients, 3 different cities one look and feel…brilliant

Corporate Romance Postcard

Concept: A postcard with an edgy style that would entice mortgage lenders to see what was inside

Strategy: Push the envelope

Design: An “office romance” theme. The whole design was kept simple with large pictures to help tell the story, but give the postcard an interesting look and feel

Results: The response rate, sales of the Push MX software and mortgage lenders knowledge of the product all increased while staying within the clients budget.

Tradeshow Banner

Concept: A tradeshow banner consistent with the Push MX look and feel

Strategy: Appeal to mortgage brokers, and savvy corporate people who ultimately buy the Push MX programs to enhance their services

Design: Use the Push MX logo and a testimonial from one of their customers to keep it simple

Results: The image was exciting and the style was fun and interesting

Motorcycle Poster

Concept: Build a poster that would draw a large audience to an annual fundraiser

Strategy: Appeal to the “harley” style person, young and old alike

Design: Large visual pictures and a distressed feel

Results: The design met the clients goal by drawing a large crowd of motocycle enthusiasts to the event, raising money for the event, and staying within budget for the company