Mind Expressions, Inc. Concept | Strategy | Design | Results

J.P. Hoffman Law in Faribault, MN came to Mind Expressions with an idea for an expansion to their current law practice. The new business would involve 3 different specialized areas of law practice and the logo needed to incorporate all of them within the design. They wanted an innovative graphic symbol that captured the idea of bringing people together for a common cause.

The solution is an icon that is memorable and easily identifiable to their target market. The logo features three slices positioned within a sphere shape representing the bringing together of different people, ideas and goals. The colors are all a shade of blue for a calming effect on the broad audience the client wants to target. The “Accord” name splits the sphere shape to represent the strength and professionalism the law office will bring to the table for their clients.

Chatto Law contacted Mind Expressions to create a minimal yet stylish image system for their law firm in Faribault, MN.

Hoffman Law was a start up law firm in Faribault when he came to Mind Expressions to create their corporate brand identity.