Mind Expressions, Inc. Concept | Strategy | Design | Results

Mind Expressions was approached by Monte’s to create a website solution that would give them a viable online presence to drive customers.

When Monte’s approached Mind Expressions to create their “look and feel” we were really excited.

After branding the newest restaurant in Faribault, they asked Mind Expressions to create a poster to be used as a weekly marketing piece.

J.P. Hoffman Law in Faribault, MN came to Mind Expressions with an idea for an expansion to their current law practice. The new business would involve 3 different specialized areas of law practice and the logo needed to incorporate all of them within the design. They wanted an innovative graphic symbol that captured the idea of bringing people together for a common cause.

The solution is an icon that is memorable and easily identifiable to their target market. The logo features three slices positioned within a sphere shape representing the bringing together of different people, ideas and goals. The colors are all a shade of blue for a calming effect on the broad audience the client wants to target. The “Accord” name splits the sphere shape to represent the strength and professionalism the law office will bring to the table for their clients.

Faribault’s Future leadership development group contacted Mind Expressions about revising the design of their marketing brochure.

While meeting with the clients we learned about how the marketing team used the brochure and some of the goals they wanted the new design to accomplish. Mind Expressions incorporated many of the needs the marketing committee stressed and redesigned the look and feel to stress the desired points in the brochure. We highlighted some of the leadership goals, employer benefits and personal benefits to participating in the leadership program.

The result was a brochure that was well recieved by the community and the marketing committee. The new look and feel is very professional and easy to read by highlighting the points most potential participants had questions about.

B&B Outdoor Products came to Mind Expressions to build a look and feel for their website, but then let them upload products, apply prices and give descriptions for their online shopping catalog.

RJF Windows and Doors of Owatonna came to Mind Expressions to create a new and exciting look for their corporate brochures.

After meeting with them and finding out about some of their goals and a budget for the project we decided to design a large format brochure. The new brochure would highlight the 3 window designs that were the core of their business. The brochure needed to cater to new clients and home owners to get them the general information they were looking for but not be too technical to understand. There also needed to be a section with the technical information in it so when they gave the marketing materials to contractors who would understand the advantages to the technical information it would be there for them to peruse.

When the Faribault Area Chamber of Commerce and Tourism contacted Mind Expressions about the design of their Visitors Guide it was an exciting design challenge.

In partnership with Tri M graphics in Owatonna, MN Mind Expressions was asked to create a theater program cover with a great style that would be eye catching. We created a fake magazine called “theater” that would be highlighting the productions that were happening in Owatonna. By designing the cover like a magazine we could take cues from their design to highlight the plays, directors and dates of each production.

By creating a design that gained attention there was more of a “buzz” surrounding each of the plays. This was important to the client so they would get more people to know about and attend each play production. Mission Accomplished!

Chatto Law contacted Mind Expressions to create a minimal yet stylish image system for their law firm in Faribault, MN.